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STORY 


 

 

 

Eivy was created by Swedish snowboarder & fashion designer Anna Vister to challenge and expand the perception of how multiFUNctional base layers can be. From our snow fashion house in the mountain resort of Åre, Sweden, we create multiFUNctional clothing allowing you to pack light for never ending adventures.

 
"I got the idea of the brand during a season of snowboarding in St Anton, Austria. Packing light was necessary and the things I brought had to work in all situations.

My long time obsession of creating my own neckwarmers to protect myself from the cold while riding and a will to keep a streetstyle aesthetic for everyday lifestyle resulted in our groundbreaking neckwarmer base layer. I am driven by freedom, minimalism, sustainability, fashion and function. This reflects in every Eivy product. Stay #unboredonboard forever."

- Anna Vister, Founder & Creative Director