Anna Vister, Founder & Creative Director


Eivy was created by snowboarder & fashion designer Anna Vister to challenge and expand the perception of how multiFUNctional Base Layers can be.

From our snow fashion house in the mountain resort of Åre, Sweden, we design our multiFUNctional Base Layers and matching pieces to get you packing light and feeling right for your #unboredonboard lifestyle worldwide.


"I started Eivy 2009 out of my Punk attitude towards society to create what was missing on the market and at the same time keep my own freedom.
I got the idea of the brand during a season of snowboarding in St Anton, Austria. Packing light was necessary and the things I brought had to work in all kinds of situations.
My long time obsession with creating my own neckwarmers
to protect myself from the cold while riding and a will to keep a streetstyle aesthetic for everyday lifestyle resulted in our groundbreaking neck warmer base layer.
We maximize adventures through multiFUNctional clothing eliminating excess baggage.
Stay #unboredonboard forever."

- Anna Vister, Founder & Creative Director